"People rarely succeed at something unless they have fun doing it." aren't just words to me...it's a way to work and enjoy my business.
Sitting in front of a computer all day may not be everyone's 'cup of tea' but I enjoy it. I love the creative process but more, I enjoy how my clients become friends* and helping them work towards their goals. There is a line though between friendship and business because when you're dealing with someone's endeavor and their financial investment, it is important to me to respect that and not abuse the relationship.
*Friendship in business is not a necessity, but if it happens how much richer are we?